The Brand- EJIRO AMOS TAFIRI
Ejiro Amos Tafiri is an eponymous womenswear brand that fuses customary African dress forms with detailed modern garment construction techniques, often influenced by the fluidity and ornamental style of oriental heritage. Established in 2010, the Ejiro Amos Tafiri brand essence celebrates individuality and ultra-femininity. With elegance, complex simplicity, and fluidity as the watchword, and a keen knack for layering, multi-texture fusion of fabrics and embellishments reminiscent of African royalty, Ejiro seeks to challenge and push what is inherently traditional to mainstream fashion through innovative applications of fabric, modern cuts, and drapery technique whilst celebrating feminine curves.
With innovative viral creations such as the Oleku drape dress which offered the modern African girl a contemporary way of wearing the otherwise traditional dress ‘ Iro and Buba’, the brand has been endeared to a huge local following of upwardly mobile, cosmopolitan women and earned Ejiro the title of “Nigeria’s drape queen”
Ejiro Amos Tafiri is fueled with a vision to become a global brand associated with crafting unique and delicate garments whilst channelling sustainability and preservation of culture for the discerning global citizen, a confident and self-aware woman who is utterly feminine and romantic at heart.
Ejiro Amos Tafiri has shown its collections on international platforms across Africa such as Lagos Fashion & Design Week, Gtbank Fashion Weekend, Dakar fashion week.
Ejiro Amos-Tafiri has been featured in several publications such as CNN, Aljazeera and Marie Claire.
The brand has been the toast of African Celebrities such Tiwa Savage, Rita Dominic, Joselyn Dumas, Wage, Adesua Etomi, Dakore Egbuson.
Ejiro Amos-Tafiri has been stocked at Grey Velvet Stores, Leyiush, Shop and Play, Design Collective Kenya, 41 Luxe.